Paint West Cheshire Purple is Dial West Cheshire’s show of support to Purple Tuesday which is a national campaign to support and empower businesses to develop their products and services for disabled people taking place on Tuesday 3rd November.
Last year, we encouraged and enabled retailers (and other customer-facing businesses) across West Cheshire to introduce new measures to make shopping, as well as accessing other goods and services, a more inclusive and accessible experience for disabled customers. This year, we are coming back bigger and better for Purple Tuesday 2020 with a call to action for us all.
Some disabled shoppers can be put off by a lack of accessibility or poor customer service, including a lack of disability awareness. Purple’s initiative is to improve the disabled customer experience not only because it is the right thing to do but because there is a commercial reason for making retailers and other customer-facing businesses inclusive and accessible.
In the UK alone, the Purple Pound – the spending power of disabled people and their families – is worth a staggering £274 billion and is estimated to be raising by 14% each year, yet less than 10% of businesses and organisations have targeted plans to access the disability market.
Paint West Cheshire Purple focuses on changing the customer experience for disabled people and championing accessibility across West Cheshire. It will involve organisations of all sizes and from all sectors to take decisive, practical actions to meet the needs of disabled customers. Last year we saw shows of support from many local organisations and business including the famous Eastgate Clock in Chester turning purple. We are delighted to announce that this year we will see the Eastgate Clock, Town Hall and Chester Zoo all turning purple.
Keith Roper, Chief Officer at Dial West Cheshire said, “We are delighted with the show of support we have had this year from local businesses and organisations. Due to COVID, now more than ever, accessibility is a vital issue as businesses adapt how they are operating. Careful consideration must be given to ensuring they remain accessible for all. A lot of the members of our community are nervous about going out at the moment, knowing that a business has adapted for their needs can make a huge difference. We are only too happy to help spread the message of how important it is to consider people with different needs.”
Whether you are an individual or part of an organisation, getting involved in this campaign will help raise awareness and develop a better understanding of the needs of our disabled community. You can support this campaign by wearing something purple for the day and sharing pictures with Dial West Cheshire on social media – a great opportunity to get creative and have fun with it! Keep up to date with this campaign by following our social media accounts or follow the hashtag #DialPurple2020.
If you’d like to find out more and support this campaign, please visit the campaign page, here.