Purple Tuesday

Purple Tuesday posterTuesday 13 November 2018 is Purple Tuesday, the UK’s first accessible shopping day.

Dial West Cheshire will be taking part in the campaign with a stand in Chester’s Grosvenor Shopping Centre from 10.00am until 4.00pm. To find out more about Purple Tuesday or any of our services, such as Ability Angels (personal shopping helpers for disabled or older people), pop along for a chat with our friendly team of staff and volunteers.

Since launching the initiative in August 2018, leading disability organisation Purple has secured more than 500 sign-ups from established and up-and-coming retail organisations keen to secure their share of the Purple Pound – worth an estimated £249 billion every year.

Endorsed by the Department for Work and Pensions (DWP), Purple Tuesday is a call-to-action for retail businesses to make shopping more accessible for disabled customers – not just because it’s the right thing to do, but because it’s good for business. Securing custom from the estimated 12 million disabled people living in the UK makes commercial sense. The initiative also encourages shoppers to show their support, by visiting their local shopping centre or high street on the day. Look out for the posters and logos.Purple Tuesday logo We understand there are exciting plans under way amongst some of Britain’s leading retailers – chain and independent, large and small – for celebrating the awareness day.

Beyond the 13th November awareness day, Purple will work alongside organisations to support implementation of commitments made, including customer service training and providing support to increase accessibility of websites and other online technology. Wider support includes physical access audits, improved signage and increasing the involvement of disabled mystery shoppers.

Dial will continue to play its part through a range of support services such as well as Disability Equality Training and Access Audits to help businesses become more accessible.

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