Paint West Cheshire Purple

What is Paint West Cheshire Purple?

Paint West Cheshire Purple is Dial West Cheshire’s show of support to Purple Tuesday, a national campaign to empower businesses

A young man taking part in Paint West Cheshire Purple 2019

to develop their products and services for disabled people.

More information on Purple Tuesday, here.

Why should you take part?

In the UK alone, the Purple Pound – the spending power of disabled people and their families – is worth a staggering £274 billion and is estimated to be raising by 14% each year, yet less than 10% of organisations have targeted plans to access the disability market. This campaign focuses on changing the customer experience for disabled people. It will involve organisations of all sizes and from all sections to take decisive, practical actions to meet the needs of disabled customers.

Whether you are an individual or part of an organisation, getting involved in this campaign will help raise awareness and develop a better understanding of the needs of our disabled community.

How do you take part?

Step 1:

Wear Purple!

A simple, yet meaningful way to raise awareness of Paint West Cheshire Purple and changing the customer experience for disabled people!

Step 2:

Snap a Selfie!

Or take a socially distanced group photo of you and your friends, family or co-workers wearing purple

Step 3:

Share your Picture

on Dial West Cheshire’s Facebook or Instagram page, or tag Dial West Cheshire using the hashtag #DialPurple2020

Would your business like to take part?

Register your business for your free welcome and marketing pack

Useful information on the campaign, can be found on the campaign page.

We hope that you will support us to “Champion Accessibility Across West Cheshire”.

If you have any questions regarding Paint West Cheshire Purple please contact us.

The team at Lush, Chester taking part in 2019